20th January 2011

Humans are Hardwired for Networks

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What have all LinkedIn groups always had in common? What have they always provided their members?

1. Sharing of resources
2. Protection against outside dangers
3. Social needs – providing a sense of belonging and human contact
4. A purpose
5. An ability to grow, to do more or be stronger as part of the group

Many types of groups or ‘tribes’ have come and gone throughout history. Underpinning them all is the human desire and need to gather together. Put simply, humans are herd animals. Continue reading “Humans are Hardwired for Networks” »

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5th January 2011

Way Stations of Marketing or Why Social Media doesn’t work yet

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Definition: A marketing technique or approach that existed only briefly – a mere ‘blip’ in the history of modern humans. Marketing that has come and will shortly be gone. Mass media advertising, for example.

There are many products that have been ‘way stations’ – a well-known example is the CD in the music industry, which came and left in less than 30 years. Digital music itself has gone to another level with the iPod, iPhone, etc. – the delivery mechanism of that music was the way station.

Let’s look at some marketing examples … Continue reading “Way Stations of Marketing or Why Social Media doesn’t work yet” »

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