25th February 2011

The Perfect Professional Customer Network

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A great customer network for professionals and managers, particularly on LinkedIn, requires 5 key ingredients:

1. Information and knowledge on tap. Always there, always easily accessible and well indexed, and always freely available to all members of the professional customer network.

2. The LinkedIn group to be collegiate. Meeting the work based social needs of the professionals in the network. Because while professionals compete with one another, fundamentally they have more in common with each other than they do with outsiders. Continue reading “The Perfect Professional Customer Network” »

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15th February 2011

Key Elements of a Professional Customer Network

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There are 5 key elements of powerful LinkedIn Groups – what we may also call ‘Tribes’. Thanks to Seth Godin for this great summary:

1. The group must have a purpose – it must have a manifesto about what it stands for and what it believes in.
2. It must be easy to connect members and then keep them – this is why using LinkedIn is an ideal solution. Continue reading “Key Elements of a Professional Customer Network” »

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10th February 2011

Social Media and Model T Fords

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LinkedIn and Facebook are today’s Model T Fords.
How so?

The Model T changed America and ultimately the world. Here’s what’s interesting about the T: it wasn’t the only or even the best car when it was first made. And it certainly wasn’t the best for all the years that it completely dominated in America. And it was ultimately and inevitably replaced by much better cars. In fact, in just a few short years after they stopped making it, the T looked very old fashioned. Continue reading “Social Media and Model T Fords” »

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2nd February 2011

Technology and Social Media needs not be confusing!

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The technology for social and business networking, and the social media platforms such as LinkedIn, gets easier and better every month. The pace of change with this technology is accelerating…and rapidly. There are huge investments being made in software designed to create faster and easier ways to connect.

So where are we heading? What is the ‘final station’? What is the end game? Continue reading “Technology and Social Media needs not be confusing!” »

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