22nd April 2011

‘Tribes’ Guru doesn’t use LinkedIn!

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Seth wrote the bible of customer network building which, funnily enough, he called Tribes. Seth has the ability to see things differently and clear away the fog; to put complex ideas into simple words. And this is what he has done with the theory of ‘Tribes’.

But he seems to have missed one major implication of social networking technology. He has built his own customer networks in ‘isolated’ technology like Ning. And while such technology delivers the tribe owner complete control, there are significant reasons why social networking platforms are better. With LinkedIn for professional customer networks and Facebook for more social or consumer-oriented networks, there are various benefits to social networking: Continue reading “‘Tribes’ Guru doesn’t use LinkedIn!” »

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21st April 2011

Why stories win Groups on LinkedIn

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Great online customer networks, such as LinkedIn, need a narrative about what they are building, how they are doing it and why. This is so others can learn what made them successful and emulate that success.

Professional customer network builders and members need to share the stories of successful collaboration. This narrative might include some or all of the following: Continue reading “Why stories win Groups on LinkedIn” »

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14th April 2011

Absurd Social Networking

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Hundreds of AssNabs (Absurd Strategic Social Networking Articles and Blogs 1) have been published. These articles typically lead off by asking: “Is Social Media a fad?” “Has it gone too far?” “Have we wasted money?”

Their answer is universally the same: that people have wasted money and that social media and social networking are just additional tools in the marketing tool box. Part of the marketing mix. That they are not a substitute for an integrated multi-channel strategy. And that geriatric media still has its place. Continue reading “Absurd Social Networking” »

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6th April 2011

The Age of Leverage

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Historically, there has been little leverage in people’s lives. There was leverage within the wandering tribes of Africa and within the villages that formed later. But just simple leverage from people specializing in particular functions. And the leverage that did exist was fully exploited, and there was not much of it.

Leverage today is limitless. The only limit is our imagination.

In fact we don’t fully understand the size of our ‘levers’, and how their use can impact our lives and our businesses. Continue reading “The Age of Leverage” »

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