30th May 2011

Social Media and LinkedIn – Why Should I Care?

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Australia was initially slow in its take up of social media, but in the last couple of years, we have come to lead the world. The main growth is coming from Generation X and Baby Boomers as they catch up with the youngsters. And they have approached social networking and social media with a very different mindset – it’s all about generating value for their business or to do their job better.

One of the main drivers of business value is the attention Google now gives to content on social media in its search rankings. Continue reading “Social Media and LinkedIn – Why Should I Care?” »

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19th May 2011

The Leverage Era

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Marketing and its new tools have changed everything. We now have huge leverage. The ‘levers’, the giant ‘crow bars’ we control are now much longer for us all – we can move the world with these giant levers.

Everyone, not just marketers, can now be leaders. Continue reading “The Leverage Era” »

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