17th December 2011

OK, Social Media works. But who’s going to implement?

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In the large boardroom of a large Corporate presenting to their senior management team. On all the ways they could transform their marketing and save a million or so by not burning their dollars on ‘Random Media’ (i.e. mass media – newspapers, radio, etc).

And one of them was looking a bit unhappy. And when I asked for questions, she said: “OK, can now see this Social Media stuff could work for us, but we just don’t have the time to implement it. To get any meaningful results will mean us giving up a chunk of our day jobs!”

And that’s what sparked this article. Continue reading “OK, Social Media works. But who’s going to implement?” »

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16th December 2011

Why does Social Media work better in B2B than B2C?

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Most people who work in B2B believe the complete opposite. That Social Media/Networking works better in the consumer world. And many think it’s just for selling consumer items to young people or to housewives on Facebook.

But there are strong reasons why Social Media is so powerful for companies that sell to other businesses: Continue reading “Why does Social Media work better in B2B than B2C?” »

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9th December 2011

TRUST IS COMING FULL CIRCLE

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For a mere blink in time, just a few hundred years, humans have lived in cities. And became mobile.

So the forces compelling us to be trustworthy largely vanished:- proximity and knowing you were stuck with the same bunch. Stuck for life.

Why is trust coming back with a giant roar? Continue reading “TRUST IS COMING FULL CIRCLE” »

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