- Keywords: most commonly searched words; used in Google; to find you.
- You can reach a niche (and no one else).
- Only a niche will find what you say valuable or interesting. Continue reading “The 10 Fundamentals of B2B Marketing” »
Buying: Willingly acquiring something you need, with your selection often based on the recommendations of others. You generally finish the transaction feeling satisfied. Maybe even happy.
Selling: Attempting to convince someone they need your service even though they may not. The purchaser often leaves the transaction with buyer’s remorse. Was I oversold? Did I do enough research to compare suppliers?
Buying starts with them picking up the phone. When they do, who has the power? Continue reading “Buying vs. Selling: New Definitions for the Social Networking Age” »
“Sales is marketing”.
No! It’s sales.
Sales always involve people talking to potential customers. Marketing, (particularly on social media) on the other hand, brings people into your ‘funnel’ so you can later sell to them. Ideally after you are positioned as the expert. Continue reading “Business Marketing Misconceptions” »
Good words will work without pictures. But pictures add the zing to copy.
Pictures help break up large amounts of text and make a piece more visually appealing and effective. If you use in your copy, make sure they’re the best pictures you can find to suit your content. Beware of the stories that pictures tell all by themselves regardless of what your copy is saying. Be careful they don’t undermine your message—easy to do in social media marketing where images are everywhere.
Here are the 8 keys to using pictures effectively: Continue reading “Advertising Visually” »
Good marketing always needed experience, some grey hairs. To know what worked in the past and why. What failed, and why. With enough diversity in that experience to understand how this latest situation might be different. Why it could work if we gave it a little twist.
Enough experience to be able to put the constant new stuff into context, into perspective. To see the flaws in the flood of books from the instant experts on Social Networking. To see the impracticalities. Continue reading “Grey Hair + Spiky Hair = Magic Marketing” »