24th April 2012

Can Social Media Generate Valuable Sales Leads?

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The answer is yes, if you choose the right platform. You must find the platform where your target market hang out. Where they are doing business and not discussing their weekend.

There are a number of platforms to choose from. But, here’s the easy part: you sell B2B, so there really is only one platform. Continue reading “Can Social Media Generate Valuable Sales Leads?” »

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19th April 2012

Who talks to whom on Social Networks? Going back a million years

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Amazingly, our world has gone back to what we were doing a million years ago. What our distant ancestors were doing on the Savannahs of Africa.

Where the ‘herds’ of hunter gatherers, the tribes, all talked to each other. Then, for just a nano-second of history, a few hundred years, we had ‘top-down’ communication. From the Archbishops, the managers, the Dictators, the CEOs, all sending their messages and commands down the line to the many peons and minions below. Continue reading “Who talks to whom on Social Networks? Going back a million years” »

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18th April 2012

Leverage from Social Networks? Maybe.

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Leverage to Engage only. Not to sell.

There is zero long term leverage if you just sell, just push your products, email after email, post after boring post. Your flock, your connections will walk—and away from you. Towards someone who doesn’t annoy them. Your competitor who facilitates their conversations and doesn’t intrude. Continue reading “Leverage from Social Networks? Maybe.” »

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17th April 2012

Who Knew?

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When mobile phones first appeared, who knew what they would become? What their world changing potential was? I certainly had no idea.

And that 20 years later I would use my ‘phone’ every day for 12 different tasks? All essential for running my business; with at least 15 more applications that I use weekly or monthly. Who could have imagined that we would be editing documents and spread sheets, organising our calendars and doing our banking all on our phones?

The same goes with Facebook and other Social Networks – who knew what they would become? Continue reading “Who Knew?” »

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3rd April 2012

What’s the best Social Media for your business that sells B2B?

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You sell to other businesses, so there is only one answer. Plain and simple.

It’s the network that was created for business. That 3 million Australian managers and professionals have joined. And joined for business or career reasons – not social ones. This platform is all about business networking. And that network is LinkedIn. Continue reading “What’s the best Social Media for your business that sells B2B?” »

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2nd April 2012

Are Downloads valuable? How do they turn into clients?

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So, someone has downloaded your Newsletter or White Paper. Is that really valuable to your business? And how can you turn that download into a client?

We believe downloads are worth their weight in gold. Because over time many downloads turn into clients. Continue reading “Are Downloads valuable? How do they turn into clients?” »

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