31st May 2012

The First Rule of Lead Generation Marketing – It’s All About Them, not You

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Blah Blah Blah! Ever read a website or sales copy and found that it’s just a lot of hot air? Not great for their lead generation strategy… because if you read something that seems like it’s not the least bit interested in you or what you’re after, what’s the likelihood of you following up on the initial interest that made you click on the link?

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29th May 2012

The Most Powerful Lead Generation Weapon Around – Proof that What You Say is True

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Ask virtually any customer, online or offline, what the main reason for NOT buying something is and they will tell you that it’s the fear of being swindled.

It’s this fear that could be holding back your lead generation efforts in your business.

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15th May 2012

Business Leaders Hate Social Media!

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Last Saturday my wife and I went to a great dinner party—beautiful food, remarkable wines and a bunch of interesting people. Opinionated, amusing and all well travelled. In their fifties and sixties, with buckets and buckets of money. In some ways, the group were a little old fashioned as the women were ‘stay at home’ wives. The men, however, were all highly successful in business and all early adopters and heavy users of new technology such as iPhones, iPads, etc.  Continue reading “Business Leaders Hate Social Media!” »

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