25th July 2012

Why And How Your Lead Generation Strategy Should Focus On Referrals

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Referrals as a Lead Generation Strategy

If your business is not getting referrals you may not be going about your lead generation in the most effective way. It’s probably not because you don’t deserve it, your products or services are not good enough or your customers are not willing to refer you.

Below I’ll briefly show you why it’s critical for you to pay more attention to this area and the basics of how you can go about getting a referral process in place and really working for your business. Continue reading “Why And How Your Lead Generation Strategy Should Focus On Referrals” »

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18th July 2012

How to Ask For Referrals To Improve Lead Generation Numbers

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There are proven strategies that work when asking for referrals. Focusing on the steps described below should help you see better results in the lead generation program for your business.

Ask for Referrals to improve Lead Generation

Ask for the Referral immediately after Winning the Contract

The following way of asking for a referral enjoys nearly a 100% success rate (shame about the spelling mistake!):

Thank you for the contract; we are looking forward to doing a great job for you. When we have delivered and you are happy with the results, we would then really appreciate two things from you. Continue reading “How to Ask For Referrals To Improve Lead Generation Numbers” »

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11th July 2012

Elevator Pitches – Silence The Naysayers With Big Lead Generation

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Elevator Pitches - Silence Naysayers with Big Lead Generation

I’m fully aware that there is a lot of negativity about elevator pitches – the only way to silence that negativity is to show huge lead generation in your business; show them that elevator pitches, when used as part of a rounded marketing strategy, can boost leads and sales.

The simple truth is:

Nobody listens to Sales Pitches!

Do you? I don’t. Especially if they are coming from someone I just met.

To make matters worse, when most people give their elevator pitch, they talk as fast as they can, to cram as much information into as short a time as possible.

Sales people call this the ‘spray and pray’ approach. It’s not only ineffective – it’s irritating, especially if your listener didn’t sign up for an information dump. Continue reading “Elevator Pitches – Silence The Naysayers With Big Lead Generation” »

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4th July 2012

How A Common Question Can Boost Lead Generation

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There is a simple and very common question that gets asked a lot at social and business gatherings that can work wonders for your lead generation – providing you can master your response. Most people don’t.Boost Lead Generation with your Elevator Pitch

Many people get it wrong and make it too long-winded or downright boring… at this point you may see the listener’s eyes glaze over; or you may be so busy talking about yourself that you don’t even notice that.

What’s the question? Well most people you meet for any length of time will eventually ask ‘What do you do for a living?’

Your answer is what is called the elevator pitch and it must be short, appropriate for the different situations where you are asked, and compelling. Continue reading “How A Common Question Can Boost Lead Generation” »

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