15th August 2012

An Unconventional Approach To Lead Generation

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Unconventional Approach to Lead Generation

“Elevator pitches” are one of the more traditional approaches to lead generation, even though many business people seem to go horribly wrong with them.

Following is a variation on the theme from Jeffrey Hayzlett (http://amzn.to/HayzAmaz) which I love; in fact I’ve even started to use it myself.

I’ve changed his language a little as his example was in a cold call environment (it’s 15 years since my last cold call!) and Jeffrey used this approach once he had the guy on the phone interested.

I believe it is better used as an ‘Elevator’ at a social event, as it can get you what you really want: the meeting. Continue reading “An Unconventional Approach To Lead Generation” »

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8th August 2012

Better Lead Generation By Managing Your Own Website CMS

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Manage Your Own CMS for Lead Generation

A website as a means of lead generation makes a lot of sense, but unfortunately many businesses relinquish control of their site to their designer and are still caught up in its design and look rather than its primary job of sending new customers to them.

Understanding a little of the history of web design can help explain why your website management strategy may need a shake up.

Early Web Design – Dependence upon the Designer

Essentially web design grew up as a cottage industry—many thousands of small businesses in inner city warehouses and terrace houses. Lots of youngsters with piercings and spiky hair involved! Websites came to be seen by businesses as an essential part of their operations, and the industry grew rapidly. Continue reading “Better Lead Generation By Managing Your Own Website CMS” »

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1st August 2012

How Your Lead Generation Program Can Get Referrals from Non-Clients

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Lead Generation from Referrals of Non-Clients

Getting referrals and improving lead generation numbers from happy clients is not too complicated, providing you have earned their trust, have the right approach and make it easy for them to provide the referral; but how do you go about getting them from people and businesses that are not clients of yours?

In actual fact you can follow a similar process to the one for existing clients, whereby you must ask for it but always in a structured way. Continue reading “How Your Lead Generation Program Can Get Referrals from Non-Clients” »

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