9th October 2012

Once you find Keywords how do you use them for Lead Generation?

There are more than 280 million web pages in Australia alone. If you are not making your website visible, you might as well be printing brochures and handing them out on the street outside your office. That’s OK for the local hardware store, but not for a business with a niche market they want to reach…..

You’ve defined the best keywords for your business; just by doing that you are way ahead of many other online businesses, some of which profess expertise in B2B marketing and lead generation.

Surprising numbers of businesses still treat keyword research with a pinch of salt, erroneously believing that they know exactly what people are searching for.

We see this all the time at Lead Creation and we always stress what an important step it is to research keywords first.

You need to combine finding the right keywords with good copywriting and targeted SEO and that way you will boost your lead generation. Embed the keywords you have identified into both your on-page and off-page information.

You might also consider setting up a Google AdWords account and expanding your list of keywords to attract more targeted traffic. This way, you can be even more certain that your VIPs (Very Important Prospects) will find you.

Embed them not only in your website copy and in back-links to your site, but in your metadata too – and watch your Google search rankings go higher, bringing more traffic your way.

And what does more traffic equal? More VIPs finding your website and discovering your services – and that’s effective B2B marketing!

Read more about Lead Generation here.

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About James Eastland

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.

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