13th August 2014

What makes a group post on LI good? What’s bad?

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Unfortunately, this tends to be a very grey area. Although there are Good Guys and Bad Guys, they often do SIMILAR THINGS for very DIFFERENT REASONS.

Yes, we know almost no one intends to do bad: they’re just people like you and me using LI as a sales or marketing tool. But let’s look at what happened to Sue:

  1. Sue’s one of the Good Guys, and she’s found what appears to be an active group.
  2. Sue joins not knowing that – like many groups – it is full of Bad Guys posting lots of sales stuff.
  3. She watches for a while and decides to post her first discussion, asking for people’s opinions.
  4. Nothing happens.
  5. No-one likes the post, no-one comments, and Sue feels a bit neglected.
  6. “Well, that’s OK” she thinks, “I don’t give up easily,” and she gives it another go, posting another discussion. Still nothing.
  7. Sue is very determined so she tries one last time to get a response, but again it fails.
  8. Like any sane person, she decides it’s a waste of time. And maybe even thinks her content is the problem.
  9. It isn’t.

The problem is the competition; the problem is the people who aren’t giving up: the Bad Guys. They’re selling and marketing, driving traffic to their own blogs or posting links to ‘content of interest’ to raise their personal profile – they’re the ones who never give up.

 

So what confuses the Good Guys about our rules?

That although they themselves aren’t selling anything – just sharing content they believe will interest the other members – their posts are formatted exactly as their Bad Guy counterparts! We’ve seen this to be a growing trend on LinkedIn, where people have been posting the same links to twenty or more groups at a time, every day of the week. It’s not always the intent that matters, but the outcome.

And that’s where our social media team comes in. Twice a day, every day, they are monitoring the group feed to help increase its overall quality. This boosts the value of the group, increasing the amount of feedback each post receives – and surely this is the point of a discussion group? However, many of the Good Guys get caught up in this filtering process, their poorly structured but well intended posts being culled.

Don’t get me wrong, there are loads of great discussions being posted in our groups, with quality content and high activity. We are very happy with this increasing group engagement. But despite this, there have been issues concerning the way some posts have been structured.

 

So how can you make sure your posts get the attention they deserve?

  • Here are our tips to an easy, pleasant and rewarding posting experience:
  • Relate your post to what the group is about
  • Encourage discussion WITHIN this by refraining from posting generic or unrelated comments, quotes, job questions etc.
  • If you would like to share jobs or promotions, post them under the appropriate tab.
  • When posting links to relevant articles or reports, include your thoughts and comments on how and why it may interest others.

IMPORTANT: Links posted without any further thoughts or views will be deleted, and the author asked to re-post with more comment.

These rules have one core purpose: to promote discussion so that all our members can add to their knowledge and share ideas. If you have any issues or questions, please ask me or post a comment on this blog post. And just in case you haven’t read the new group guidelines for posting, they are found at the top of the page if you click the ‘i’.

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24th April 2012

Can Social Media Generate Valuable Sales Leads?

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The answer is yes, if you choose the right platform. You must find the platform where your target market hang out. Where they are doing business and not discussing their weekend.

There are a number of platforms to choose from. But, here’s the easy part: you sell B2B, so there really is only one platform. Continue reading “Can Social Media Generate Valuable Sales Leads?” »

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21st February 2012

Social Networking isn’t easy – though I’ll shortly be saying the opposite at a conference!

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In fact it’s hard work. Bloody hard work! Even though I often tell my audiences it isn’t. Why? Because the rewards are high. If they knew how hard it was to get good results on LinkedIn, to make serious money, many would never start. Never have the opportunity to change their business. Continue reading “Social Networking isn’t easy – though I’ll shortly be saying the opposite at a conference!” »

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16th June 2011

Spam in the Social Networking Era: Why a New Definition is Needed

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In today’s world, spamming is just too easy. Not only does technology now allow us to spam other Internet users, but it also provides us with an audience of sitting ducks.

What happens when something is so easy to do? Everyone does it!

And what happens when everyone does it? People get annoyed and start to actively resist.

In the world of social networking we are going back to the rules of traditional customer networks where instead of constantly trying to promote ourselves, we share and connect with our community members in a mutually beneficial way.

Continue reading “Spam in the Social Networking Era: Why a New Definition is Needed” »

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30th May 2011

Social Media and LinkedIn – Why Should I Care?

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Australia was initially slow in its take up of social media, but in the last couple of years, we have come to lead the world. The main growth is coming from Generation X and Baby Boomers as they catch up with the youngsters. And they have approached social networking and social media with a very different mindset – it’s all about generating value for their business or to do their job better.

One of the main drivers of business value is the attention Google now gives to content on social media in its search rankings. Continue reading “Social Media and LinkedIn – Why Should I Care?” »

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19th May 2011

The Leverage Era

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Marketing and its new tools have changed everything. We now have huge leverage. The ‘levers’, the giant ‘crow bars’ we control are now much longer for us all – we can move the world with these giant levers.

Everyone, not just marketers, can now be leaders. Continue reading “The Leverage Era” »

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22nd April 2011

‘Tribes’ Guru doesn’t use LinkedIn!

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Seth wrote the bible of customer network building which, funnily enough, he called Tribes. Seth has the ability to see things differently and clear away the fog; to put complex ideas into simple words. And this is what he has done with the theory of ‘Tribes’.

But he seems to have missed one major implication of social networking technology. He has built his own customer networks in ‘isolated’ technology like Ning. And while such technology delivers the tribe owner complete control, there are significant reasons why social networking platforms are better. With LinkedIn for professional customer networks and Facebook for more social or consumer-oriented networks, there are various benefits to social networking: Continue reading “‘Tribes’ Guru doesn’t use LinkedIn!” »

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21st April 2011

Why stories win Groups on LinkedIn

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Great online customer networks, such as LinkedIn, need a narrative about what they are building, how they are doing it and why. This is so others can learn what made them successful and emulate that success.

Professional customer network builders and members need to share the stories of successful collaboration. This narrative might include some or all of the following: Continue reading “Why stories win Groups on LinkedIn” »

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14th April 2011

Absurd Social Networking

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Hundreds of AssNabs (Absurd Strategic Social Networking Articles and Blogs 1) have been published. These articles typically lead off by asking: “Is Social Media a fad?” “Has it gone too far?” “Have we wasted money?”

Their answer is universally the same: that people have wasted money and that social media and social networking are just additional tools in the marketing tool box. Part of the marketing mix. That they are not a substitute for an integrated multi-channel strategy. And that geriatric media still has its place. Continue reading “Absurd Social Networking” »

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6th April 2011

The Age of Leverage

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Historically, there has been little leverage in people’s lives. There was leverage within the wandering tribes of Africa and within the villages that formed later. But just simple leverage from people specializing in particular functions. And the leverage that did exist was fully exploited, and there was not much of it.

Leverage today is limitless. The only limit is our imagination.

In fact we don’t fully understand the size of our ‘levers’, and how their use can impact our lives and our businesses. Continue reading “The Age of Leverage” »

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