6th November 2012

What can you REALLY Market on Facebook?

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Some businesses get confused about the marketing power of Facebook and I’d like to clear it up.

The first big question is:

Can you Market B2B?

Continue reading “What can you REALLY Market on Facebook?” »

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1st November 2012

Just like Sports, Play the Social Networks to Get Good at them!

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I’ve read some great coaching books about my favourite sport, tennis. Helpful? Yes. Made me a good tennis player? Not likely.

Becoming good involves getting on the court and practising with the ball machine, coaches and friends and playing lots of matches. Because the cliché is 100% true: practise does make perfect.

It’s the same with Social Networking: you only learn what it is capable of, if you get involved and start engaging. Continue reading “Just like Sports, Play the Social Networks to Get Good at them!” »

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15th May 2012

Business Leaders Hate Social Media!

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Last Saturday my wife and I went to a great dinner party—beautiful food, remarkable wines and a bunch of interesting people. Opinionated, amusing and all well travelled. In their fifties and sixties, with buckets and buckets of money. In some ways, the group were a little old fashioned as the women were ‘stay at home’ wives. The men, however, were all highly successful in business and all early adopters and heavy users of new technology such as iPhones, iPads, etc.  Continue reading “Business Leaders Hate Social Media!” »

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24th April 2012

Can Social Media Generate Valuable Sales Leads?

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The answer is yes, if you choose the right platform. You must find the platform where your target market hang out. Where they are doing business and not discussing their weekend.

There are a number of platforms to choose from. But, here’s the easy part: you sell B2B, so there really is only one platform. Continue reading “Can Social Media Generate Valuable Sales Leads?” »

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19th April 2012

Who talks to whom on Social Networks? Going back a million years

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Amazingly, our world has gone back to what we were doing a million years ago. What our distant ancestors were doing on the Savannahs of Africa.

Where the ‘herds’ of hunter gatherers, the tribes, all talked to each other. Then, for just a nano-second of history, a few hundred years, we had ‘top-down’ communication. From the Archbishops, the managers, the Dictators, the CEOs, all sending their messages and commands down the line to the many peons and minions below. Continue reading “Who talks to whom on Social Networks? Going back a million years” »

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18th April 2012

Leverage from Social Networks? Maybe.

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Leverage to Engage only. Not to sell.

There is zero long term leverage if you just sell, just push your products, email after email, post after boring post. Your flock, your connections will walk—and away from you. Towards someone who doesn’t annoy them. Your competitor who facilitates their conversations and doesn’t intrude. Continue reading “Leverage from Social Networks? Maybe.” »

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17th April 2012

Who Knew?

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When mobile phones first appeared, who knew what they would become? What their world changing potential was? I certainly had no idea.

And that 20 years later I would use my ‘phone’ every day for 12 different tasks? All essential for running my business; with at least 15 more applications that I use weekly or monthly. Who could have imagined that we would be editing documents and spread sheets, organising our calendars and doing our banking all on our phones?

The same goes with Facebook and other Social Networks – who knew what they would become? Continue reading “Who Knew?” »

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3rd April 2012

What’s the best Social Media for your business that sells B2B?

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You sell to other businesses, so there is only one answer. Plain and simple.

It’s the network that was created for business. That 3 million Australian managers and professionals have joined. And joined for business or career reasons – not social ones. This platform is all about business networking. And that network is LinkedIn. Continue reading “What’s the best Social Media for your business that sells B2B?” »

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21st February 2012

Top dog desire to destroy Google?

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Greed and the desire to be top dog gets everybody eventually!

Or so it seems. What was their old motto? Do no evil or some such new age stuff. Never quite believed it, but guess it sounded good. Continue reading “Top dog desire to destroy Google?” »

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14th February 2012

The Big Con: Making Money while you Sleep

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The four hour work week

 

Tim Ferriss, in his book The Four-Hour Work Week, talks about “mini-retirements.” Now I liked Ferriss’s book, there are a number of great ideas inside. Except one thing – what I see as the Big Con at the centre of it. It is the same con that is sold at the ‘Internet Secrets, 2 Day workshops where you will learn how to make a million dollars a year while you sleep’. And yes, a few years ago, I was hoodwinked by one (or two) of these.

The con? That you too can find a niche for an online business that will make you money while you sleep. And only takes 4 hours a week. Continue reading “The Big Con: Making Money while you Sleep” »

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