5th February 2012

Past Charity and Past Associations: Social Networking the Destroyer

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Charities are now too easy to set up given communications technology. When combined with the honourable reasons and powerful emotions of the founders they proliferate. And as Adele Horin observed in the Sydney Morning Herald, persist for all the wrong reasons.

Same problem with industry and professional associations. Another ‘dad’s army’ of small inefficient enterprises. As with charities they are past their use by date as online Social Networks can deliver most of what they do for free. Continue reading “Past Charity and Past Associations: Social Networking the Destroyer” »

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26th January 2012

The 10 Fundamentals of B2B Marketing

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  1. Keywords: most commonly searched words; used in Google; to find you.
  2. You can reach a niche (and no one else).
  3. Only a niche will find what you say valuable or interesting. Continue reading “The 10 Fundamentals of B2B Marketing” »
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10th January 2012

Business Marketing Misconceptions

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Misconception 1:

“Sales is marketing”.

No! It’s sales.

Sales always involve people talking to potential customers. Marketing, (particularly on social media) on the other hand, brings people into your ‘funnel’ so you can later sell to them. Ideally after you are positioned as the expert. Continue reading “Business Marketing Misconceptions” »

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5th January 2012

Advertising Visually

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Good words will work without pictures. But pictures add the zing to copy.

Pictures help break up large amounts of text and make a piece more visually appealing and effective. If you use in your copy, make sure they’re the best pictures you can find to suit your content. Beware of the stories that pictures tell all by themselves regardless of what your copy is saying. Be careful they don’t undermine your message—easy to do in social media marketing where images are everywhere.

Here are the 8 keys to using pictures effectively: Continue reading “Advertising Visually” »

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3rd January 2012

Grey Hair + Spiky Hair = Magic Marketing

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Good marketing always needed experience, some grey hairs. To know what worked in the past and why. What failed, and why. With enough diversity in that experience to understand how this latest situation might be different. Why it could work if we gave it a little twist.

Enough experience to be able to put the constant new stuff into context, into perspective. To see the flaws in the flood of books from the instant experts on Social Networking. To see the impracticalities. Continue reading “Grey Hair + Spiky Hair = Magic Marketing” »

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17th December 2011

OK, Social Media works. But who’s going to implement?

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In the large boardroom of a large Corporate presenting to their senior management team. On all the ways they could transform their marketing and save a million or so by not burning their dollars on ‘Random Media’ (i.e. mass media – newspapers, radio, etc).

And one of them was looking a bit unhappy. And when I asked for questions, she said: “OK, can now see this Social Media stuff could work for us, but we just don’t have the time to implement it. To get any meaningful results will mean us giving up a chunk of our day jobs!”

And that’s what sparked this article. Continue reading “OK, Social Media works. But who’s going to implement?” »

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16th December 2011

Why does Social Media work better in B2B than B2C?

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Most people who work in B2B believe the complete opposite. That Social Media/Networking works better in the consumer world. And many think it’s just for selling consumer items to young people or to housewives on Facebook.

But there are strong reasons why Social Media is so powerful for companies that sell to other businesses: Continue reading “Why does Social Media work better in B2B than B2C?” »

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9th December 2011

TRUST IS COMING FULL CIRCLE

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For a mere blink in time, just a few hundred years, humans have lived in cities. And became mobile.

So the forces compelling us to be trustworthy largely vanished:- proximity and knowing you were stuck with the same bunch. Stuck for life.

Why is trust coming back with a giant roar? Continue reading “TRUST IS COMING FULL CIRCLE” »

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4th October 2011

For Sales in B2B: Social Media or Social Networking the goods?

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The confusion about social technology largely hinges on the confusion between these two terms. And this confusion largely accounts for the slow takeup of Social Networking by business.

The two technologies are radically different. Though they both will have, and are already having, major but different impacts on the world. Now clearly the two technologies overlap. For example, there are elements of Social Networking in Twitter, given that people have followers and those followers can communicate together to some extent. And there are elements of Social Media inside Facebook and LinkedIn – e.g. status updates (tweets by another name!).

But here’s the difference: Continue reading “For Sales in B2B: Social Media or Social Networking the goods?” »

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13th September 2011

Technology and Networking – Everyone’s Confused

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Is it any wonder people get confused when Journalists write the most appalling articles? Especially in credible mainstream papers like the Wall Street Journal?

Marketers and networkers know that face-to-face is where real connections are made. That’s a given. But to write an article that criticises online networking using profoundly flawed logic only adds to the confusion. Continue reading “Technology and Networking – Everyone’s Confused” »

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