13th August 2014

What makes a group post on LI good? What’s bad?

Unfortunately, this tends to be a very grey area. Although there are Good Guys and Bad Guys, they often do SIMILAR THINGS for very DIFFERENT REASONS.

Yes, we know almost no one intends to do bad: they’re just people like you and me using LI as a sales or marketing tool. But let’s look at what happened to Sue:

  1. Sue’s one of the Good Guys, and she’s found what appears to be an active group.
  2. Sue joins not knowing that – like many groups – it is full of Bad Guys posting lots of sales stuff.
  3. She watches for a while and decides to post her first discussion, asking for people’s opinions.
  4. Nothing happens.
  5. No-one likes the post, no-one comments, and Sue feels a bit neglected.
  6. “Well, that’s OK” she thinks, “I don’t give up easily,” and she gives it another go, posting another discussion. Still nothing.
  7. Sue is very determined so she tries one last time to get a response, but again it fails.
  8. Like any sane person, she decides it’s a waste of time. And maybe even thinks her content is the problem.
  9. It isn’t.

The problem is the competition; the problem is the people who aren’t giving up: the Bad Guys. They’re selling and marketing, driving traffic to their own blogs or posting links to ‘content of interest’ to raise their personal profile – they’re the ones who never give up.


So what confuses the Good Guys about our rules?

That although they themselves aren’t selling anything – just sharing content they believe will interest the other members – their posts are formatted exactly as their Bad Guy counterparts! We’ve seen this to be a growing trend on LinkedIn, where people have been posting the same links to twenty or more groups at a time, every day of the week. It’s not always the intent that matters, but the outcome.

And that’s where our social media team comes in. Twice a day, every day, they are monitoring the group feed to help increase its overall quality. This boosts the value of the group, increasing the amount of feedback each post receives – and surely this is the point of a discussion group? However, many of the Good Guys get caught up in this filtering process, their poorly structured but well intended posts being culled.

Don’t get me wrong, there are loads of great discussions being posted in our groups, with quality content and high activity. We are very happy with this increasing group engagement. But despite this, there have been issues concerning the way some posts have been structured.


So how can you make sure your posts get the attention they deserve?

  • Here are our tips to an easy, pleasant and rewarding posting experience:
  • Relate your post to what the group is about
  • Encourage discussion WITHIN this by refraining from posting generic or unrelated comments, quotes, job questions etc.
  • If you would like to share jobs or promotions, post them under the appropriate tab.
  • When posting links to relevant articles or reports, include your thoughts and comments on how and why it may interest others.

IMPORTANT: Links posted without any further thoughts or views will be deleted, and the author asked to re-post with more comment.

These rules have one core purpose: to promote discussion so that all our members can add to their knowledge and share ideas. If you have any issues or questions, please ask me or post a comment on this blog post. And just in case you haven’t read the new group guidelines for posting, they are found at the top of the page if you click the ‘i’.

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