19th May 2011

The Leverage Era

Marketing and its new tools have changed everything. We now have huge leverage. The ‘levers’, the giant ‘crow bars’ we control are now much longer for us all – we can move the world with these giant levers.

Everyone, not just marketers, can now be leaders.

‘Tribes’, or professional customer networks, that could not have existed before are now being assembled – the technology has eliminated geography. We can now work with, travel with and buy with a whole range of people that we never could before.

Whatever the status quo, changing it gives you the opportunity to be remarkable.

You have all the tools and levers you need. To change your industry. And your profession.

Find out more about Social Media with Lead Generation here.

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About James Eastland

Creating Customer Communities for companies selling B2B is my passion—shortening their sales cycle and building market leadership. My role sets the direction and vision of Lead Creation, tapping into the online experience of our large team of young professionals to implement cost effective strategies for B2B businesses.

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