You sell to other businesses, so there is only one answer. Plain and simple.
It’s the network that was created for business. That 3 million Australian managers and professionals have joined. And joined for business or career reasons – not social ones. This platform is all about business networking. And that network is LinkedIn.
There are hundreds of other social media. But there’s only one you need to get firing first. Don’t be confused by choice. And then freeze and do nothing. Just waiting for your business to be shot.
You’ll probably ask: what about Facebook? Well, yes, there are 5 times as many people on there, and most of them are very active and passionate about it.
But why did they join? What are they doing there? It’s a social network. For sharing all things social.
Here’s the other thing: most of us on Facebook react badly when sales messages are shoved in front of us. It’s not what we signed up for. So brands can actually damage themselves on Facebook.
Not a great result. At all.
And unlike LinkedIn, Facebook does not have the business connecting tools you need embedded in it.
So, what’s the most powerful connecting tool on LinkedIn? LinkedIn groups. Communities of managers and professionals gathering together (in droves) with common interests and common goals. Some have over half a million members. That’s where you really want to be.
Business networking. B2B marketing. Turbo charged. And all on LinkedIn.
Read about the abilities of Social Media for Lead Generation.