Tim Ferriss, in his book The Four-Hour Work Week, talks about “mini-retirements.” Now I liked Ferriss’s book, there are a number of great ideas inside. Except one thing – what I see as the Big Con at the centre of it. It is the same con that is sold at the ‘Internet Secrets, 2 Day workshops where you will learn how to make a million dollars a year while you sleep’. And yes, a few years ago, I was hoodwinked by one (or two) of these.
The con? That you too can find a niche for an online business that will make you money while you sleep. And only takes 4 hours a week.
All you have to do is follow Ferriss’s formula (or Mal Emery’s or Daryl Grant’s or Dan Kennedy’s).
It reminds me of the betting systems that people sell: if it is that good and that easy, why aren’t they betting themselves? Or in Ferriss’s case, creating lots more easy businesses – and then hiring someone not quite so smart to administer say 8 of them as a full time job and give them 10% of the profits (that’s what we’ve started to do – though we give them more than 10%).
Those of us working with clients to sell services and books know it can be done. But it’s hard work.
As it always has been. There is no quick and easy way to make money. And the funny thing is, when you get to know the promoters of the Get rich quick seminar and coaching schemes, how honest they are about this.
And about how they get rich from the flow of mug punters. Just like BNI, but that’s another story.
What’s your view?
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